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Featured snippetsThe display of Featured Snippets on top of Google's SERPs can be deactivated pagewise. The only thing you have to do is to include a special tag. But be careful: Using this tag has some unwanted side effects.

Featured Snippets are a double-edged sword: On the one hand the prominent position of the selected snippets on top of the organic search results can help you to receive more attention. On the other hand the extended content of featured snippets can have a negative effect for the owner of the respective source websites: When search users find all the information they need on the search results page, there is no need to click and to visit the source page. For the selection of these source pages Google uses appropriate, automated algorithms.

Featured Snippets example

 

If you don't want Google to show Featured Snippets for your pages there is a simple way to accomplish this: Just integrate a nosnippet tag into the source code of the respective pages. The syntax of the tag is as follows: <meta name="googlebot" content="nosnippet">

But be careful: The nosnippet tag lets regular, non-featured snippets appear without a description in the search results which can lead to a lower CTR.

 


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