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PenguinIf a website got hit by Google Penguin, the penalty remains even after migrating and redirecting to a totally new domain. The reason is that by means of the redirect also the PageRank of the bad links is transferred to the new domain.

Websites with lots of bad links cannot escape penalties caused by Google's Penguin algorithm by just migrating and redirecting to a new domain. As John Mueller from Google explained in yesterday's webmaster hangout, by implementing the redirect also the PageRank of the links pointing to the old domain is transferred. This means that before migrating you have to clean up or disavow any bad links you know about. Mueller said:

"If you have problems with regards to your links and you redirect that website to a new one, theb those problems get transferred as well. The pagerank of those links gets forwarded to the new redirect target. So if you are in a situation where you have web spam problems, you really need to clean up those links first as well."

You can find the correspondent question and answer in yesterday's video:

Joh Mueller (Google)

 

 

Cover image © julien tromeur - Fotolia.com

 


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