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Local searchGoogle is showing a new type of ads for local search results on mobile devices. The so-called "Nearby Ads" look like organic search results and can only be distinguished by a small label.

A user posted on Twitter a screenshot that shows the new local ad type. The ads look like normal search results and contain extensions for calls and directions. The only hint that marks the results as ads is a small label above them combined with the text "Nearby businesses".

Google: Nearby Ads

 

 

Other Google versions like Google Germany do not show the new ad type yet, which can be seen in the following example:

Google: local search result for google.de

 

Google has to face the question why the layout od the local ads was chosen to resemble the look of normal search results. Certainly there will be a discussion about that among customers and local businesses.

 

Cover image © sdp_creations - Fotolia.com

 

 


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